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Marc Mielau, BMW’s vice president of brand, discusses the company’s identity update — and clears up confusion about the new transparent logo.
Video Vortex Reader II: moving images beyond
Consumer Recollection and Car Logos
What's driving so many car brands to update their identity? - Design Week
BMW speaks out on “misinterpretation” of new logo - Design Week
BMW Z4 Touring Coupe could become a $500,000 limited-edition model – report - Drive
Watch Bloomberg Daybreak: Asia - Full Show (12/04/2018) - Bloomberg
Consumer Recollection and Car Logos
Understanding The Power Of Brand Recognition - FasterCapital
Understanding The Power Of Brand Recognition - FasterCapital
BMW speaks out on “misinterpretation” of new logo - Design Week